EP 41: Michael Roderick – Building True Influence, Creating a Referable Brand, and "Finding Your Celine"

Feb 11, 2021

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When you think about your brand, how referable is it?

What makes a referable brand, you might ask? Point blank, it’s a brand that is easy to share with others. WHAT you do and WHO you serve is crystal clear—and it’s all wrapped up in a short sentence.

When I changed my business from “selling branding” to “selling 1-3 day brandups,” the referrals flowed to me like water in a way they never did before. That’s not an exaggeration!

Today’s guest is an expert in creating referable brands. This is simple but not easy stuff and I’m so grateful to have my old friend from my networking days on the podcast today to share some simple ways that will make a WORLD of difference in your business.

Michael Roderick is not only the KING of networking and connecting but he’s also the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. And his background is pretty unique—he went from a high school English teacher to a Broadway Producer in under two years until shifting into the entrepreneur he is today.

As you’ll hear in today’s episode, if you work on the referability of your brand, that might just be your next step in showing your business who’s boss.

Tune into this episode to hear:

What it means to “Find The Celine” in your business—which will probably be THE most memorable point you’ll take away from this episode
A trick for eliminating the jargon from your brand and pitch
And a brilliant, simple, MUST ASK question you should put at the end of every presentation you give from now on—I know I will!

Learn more about Michael Roderick:

Learn more about Pia: