From Sunderland to LA, olympic medalist Tony Jeffries has made his way to the club. He’ll tell you how to build a brand, run a thriving gym franchise and become a hit on YouTube. He’s gone from earning $10 a session to doing pad work with Chris Hemsworth, so we think he’s one of British boxing's great success stories.

Follow the GGBC on the socials. Search for @ggboxingclub on Twitter and Instagram.

And we’ve got a playlist on Spotify: https://open.spotify.com/playlist/5zArDIRbHigN2Xt3ikCDq0?si=25851a4366fb476f

Follow the GGBC on the socials. Search for @ggboxingclub on Twitter and Instagram.

And we’ve got a playlist on Spotify: https://open.spotify.com/playlist/5zArDIRbHigN2Xt3ikCDq0?si=25851a4366fb476f

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Tony Jeffries: Building the brand