Jack Appleby is a marketing strategist and creator with over 15 years in the industry. In this episode, we break down why most brand content fails, why trends don’t matter, and how creators can build audiences people actually root for.

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Jack Appleby

How to Hoop Forever

Francis Zierer

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Timestamp

00:00 Introducing Jack Appleby

01:05 Social media is not marketing

05:30 Making $9,500 in a month on TikTok

09:36 Investing in a series that loses money

13:13 You don’t need production quality, you need story

15:31 Revenue streams as a marketer

18:16 The need for strong opinions online

26:21 Creating a story through short form video

30:49 Building a newsletter to 80k subscribers

36:05 Hiring a manager

44:42 How to make a $50k course

51:40 The need for better content in 2026

Ep. 94: 15 years of social media strategy advice in one hour ft. Jack Appleby