Uncensored CMO No GUT no glory; from startup to Cannes Lions agency of the year in 5 years - Anselmo Ramos
Dec 6, 2023
Anselmo Ramos, Co-founder and Creative Chairman of GUT, a global independent creative agency, discusses his journey, starting independent agencies, winning business, what makes a great CMO, and stand out Grand Prix winners.
AI Snips
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Episode notes
Reverse RFI To Vet Clients
- Use a reverse RFI to screen clients and surface whether they value creativity and bravery.
- Ask clients about favorite ads and wild ambitions to test chemistry before committing.
Use A Bravery Scale To Grow Clients
- Use a 'bravery scale' to help clients progress gradually from fear to boldness with actionable tips.
- Accept that bravery is a process and expect to take roughly a year per stage.
Cannes Win And The Buenos Aires Celebration
- Winning Cannes Agency and Independent Network of the Year in one year was emotional and felt like a dream to GUT's team.
- They celebrated by gathering nearly 500 people for a Buenos Aires event sharing lessons from five years.