Novel Marketing Why Your Book Isn’t Selling: Metadata
22 snips
Feb 18, 2026 Dave Chesson, creator of Kindlepreneur and Publisher Rocket, is an author and book-marketing expert. He explains how metadata drives discoverability on Amazon. Short sentences cover where metadata lives, why ISBNs and KDP fields matter, and how categories, keywords, covers, and descriptions must align. Practical tactics for finding niches, using subcategories, and iterating metadata are highlighted.
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Use All Seven KDP Keyword Boxes
- Fill all seven KDP keyword boxes using meaningful phrases and utilize the 50-character limit per box.
- Align your categories and book description with those keywords so Amazon and shoppers understand the same genre.
Pick Deep Amazon Categories, Not Broad BISACs
- Pick the deepest, most specific Amazon category you can, because parent categories are included automatically.
- Avoid broad BISAC categories on Amazon and instead hunt Amazon-specific subcategories where you can hit bestseller ranks with fewer sales.
Amazon Generates Its Own Metadata
- Amazon derives additional metadata from customer reviews and behavior, not just publisher fields.
- Reader reactions can alter how Amazon classifies and surfaces your book over time.
