Do You Have A Personality? – PTC 511

Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it.

People come for your content. They come back for you. Become magnetic by developing and embracing your personality.

LINKS:

Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop

Podcast Strategy Call - http://www.PodcastTalentCoach.com/apply

WHAT IS PERSONALITY

A personality is the combination of characteristics or qualities that form an individual's distinctive character.

I want you to be a magnetic character who attracts people to you. But I don't want you to create some character that isn't true to who you really are.

Defining your personality and character is an exercise in self-evaluation. You need to dig deep to find the qualities that make you unique.

PODFADE

Many podcasts fade away after about 7 episodes.

I thought this stat was an old wives' tale until I did the research.

While on a call with a client, we were looking for podcasts where she could be a guest. As we looked through the podcasts in her niche, we realized many of them only had published a few episodes and had faded away years ago.

There are around 4 million podcasts today. However, only half of those podcasts are actively publishing new content.

Podcasts fade away for 3 reasons.

Podcasting is more work than they thought it would be.

The show doesn't grow as fast as they thought you would. You can join us for the Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop.

And, the show doesn't make money as soon as they thought it would.

These can all be solved with your personality.

PERSONALITY SOLUTIONS

People will come to your show for your content. They continue to come back for you.

Creating a podcast every week becomes difficult when you are trying to teach something new every week.

The show doesn't need to be new information every week. It needs to be new context every week.

Teach the same principles through different context. Add stories, case studies, your personality, and a fresh perspective.

Dave Ramsey hosts the Ramsey Show. It is a 3-hour daily radio show and podcast that began in 1992.

On his show, Dave answers listeners questions about personal finance. Nearly every question is answered through the filter of Dave's eight baby steps to get out of debt and build wealth.

Nearly every answer for decades has been one of the 8 same answers.

Dave's show is one of the top five most-listened-to radio shows in the country. People aren't coming back every day for the answer. They come back for the stories. It's all about the context.

STOP TEACHING

As you are creating your episode, stop teaching. Make it less about the how and more about the why.

Information isn't engaging. Entertainment attracts listeners.

When I was getting my architecture degree, I had a professor who taught architectural history. Every morning he would turn off the light, turn on his projector, and read his historical notes of every building he showed.

I could barely stay awake in that class.

In high school, I took U.S. History with Mr. Johnston. When he taught topics, he would tell stories that would bring the characters to life. I'm not a history fan, but loved that class.

Both classes where teaching history. But the engaging class was about the story, not the information.

I'M NOT A PERSONALITY

Many people don't think they are entertaining. They don't feel they have a great personality.

You don't need to be over-the-top to be a great personality. Stand apart from the rest by being yourself.

It doesn't require that you be funny or boisterous. You don't need to be Howard Stern or Gary Vaynerchuk or Dave Ramsey. Get noticed by being authentic.

Consider Barbara Corcoran from Shark Tank. She is a big personality without being larger than life. You just love her for who she is.

How about Mel Robbins from the Mel Robbins show? She is a former on-air commentator for CNN and contributing editor for Success Magazine.

Mel is an amazing personality because she is authentic. She shares her wins and losses on every episode. Her personality isn't over-the-top. She is just herself.

You can be yourself. It just takes a little bravery to embrace who you really are.

CRAFTING YOUR PERSONALITY

So how do you craft your personality and begin to show it to everyone?

Becoming a well-known personality who can transform into the "go to" influential authority in your niche requires five elements.

Using these five elements will make you interesting.

First, you need an Origin Story. How did you get your superpower? It's the thing that make you who you are.

Next, you need foundational principles. What do you stand for and what do you stand against? Pick a side.

Then you need stories. These are examples that support your principles.

Next, you need a transformational moment. This is the point in time when you realized the thing that changed your life.

Finally, you need tribe lingo. These are the words and phrases that you use frequently that make people feel like they are part of the club.

Your personality will come to life when you tell stories of your transformation that are infused with your principles and tribe lingo.

WINNING WITH YOUR PERSONALITY

When you embrace your personality, you will begin to develop relationships with your audience.

People will be attracted to you, because they feel like you are their friend. The more you share about yourself, the more people will get to know you and decide if they like you.

One of the biggest complements comes when someone meets you for the first time and they tell you they feel like they know you because they've been listening to your show for a long time.

That's the power of podcasting and personality.

Stop teaching information and start sharing your stories and personality. You'll become the well-known, influential authority in your niche before you know it.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.