30 Minutes to President's Club | No-Nonsense Sales #348 - Mastering Multichannel Sales: How to Combine Cold Calls with Other Outreach (Sara Uy, Pareto)
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Aug 27, 2024 
Sara Uy, a Sales Director at Pareto with a rich background in business development, shares her insights on cold calling and outreach strategies. She emphasizes the importance of authenticity in prospecting videos, suggesting that even mistakes can lead to positive outcomes. Uy advocates for direct asking for meetings when conversations wind down and using engaging questions to elicit feedback on outreach endeavors. She also discusses how to leverage multi-channel strategies, including LinkedIn and video messaging, to enhance engagement with prospects.
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Two-Week Cadence
- Implement a two-week cadence, calling prospects 8-12 times within 14 days.
- Integrate LinkedIn outreach alongside calls and strategically leave voicemails.
Double Dialing
- If you have multiple numbers for a prospect (mobile, direct, HQ), double dial by calling both simultaneously.
- This strategy increases your chances of connecting quickly.
LinkedIn-First Approach
- Start with LinkedIn outreach, using videos to stand out and engage prospects.
- Follow up by referencing the video in calls, asking if they watched it and for feedback.