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Our special guest, Kerrie Fitzgerald, is teaching you things like how to collaborate with influencers without paying them, leverage your email list, and create customer superfans. Trust me, this information is invaluable because the world of online shopping is only going to continue to grow.

TOPICS WE COVER IN THIS EPISODE:

Why you should consider launching a physical product
Utilizing the audience you already have
How to compete in the sea of people on social media
The mindset of a six-figure business owner
Focusing on one social channel to connect with your audience
The importance of getting traction on Google
How to collaborate with the right influencers
Making it easy for people to buy from you
Using coupons to get more revenue
How to leverage the power of an email list
Why people want authenticity

Resources Mentioned:

Visit Kerrie’s Website: http://www.kerriefitzgerald.com
Follow Kerrie on Instagram: http://www.instagram.com/kerrie.a.fitzgerald
Listen to Kerrie’s Podcast: http://www.kerriefitzgerald.com/podcast
Get Kerrie’s Signature Course for E-Commerce Brands: https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy
Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

How to Grow Your eCommerce Product to 6 Figures with Product Expert Kerrie Fitzgerald