Winning in The Agentic Era: The Commerce Roadmap for Success

Your product data wasn't built for AI agents. Here's why that's a problem. In the latest episode of RETHINK Retail's award-winning AiR (AI in Retail) podcast series, host Jamie Tenser sits down with @Anne-Claire Baschet, Chief Data & AI Officer at @Mirakl and a Top AI Leader recognized by RETHINK Retail, to explore the seismic shift happening in retail discovery right now. Anne-Claire brings a rare combination of deep technical expertise and strategic vision, from her roots as a Data Scientist at AXA to leading e-commerce platforms at Aramis Group, and now driving AI innovation at Mirakl. As a recognized leader in the AI retail space, she's at the forefront of what she calls the "agentic era" in commerce. The reality check: • 53 million shopping queries happen daily on ChatGPT alone • 60% of shoppers now use AI in their shopping journey • Traditional keyword optimization? It's no longer enough What retailers must do now: ✓ Product data & API infrastructure – Make your catalog AI-responsive, not just mobile-responsive ✓ Brand content & social proof – Build trust signals that AI agents recognize ✓ Pricing transparency – Show the real price (product + promo + tax + shipping) ✓ Fulfillment capabilities – Accurate stock and delivery promises matter more than ever ✓ Performance tracking – Test, learn, and optimize for agentic channels Anne-Claire's advice for 2026? "Experiment. The ones who win are going to be those whose products AI can actually find, understand, and recommend."