So Money with Farnoosh Torabi 1949: Nate Berkus on Entrepreneurship, Design, and Financial Confidence
Feb 25, 2026
Nate Berkus, interior designer, author, and entrepreneur known for accessible collections and TV work. He talks about homes that tell your story. He recalls building a design business, teaming up with his partner, and rising to national prominence. He explores money mindsets, choosing abundance over fear, practical financial habits, and learning to hire for what you cannot do yourself.
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Waited For A Long Term Target Partnership
- Nate passed on a short-term Target deal to instead wait for a lasting partnership that allowed recurring collections.
- He insisted on runway for designs so his Target line could be refreshed seasonally and mix with customers' existing items.
Design Should Let Homes Tell Their Story
- A home's objects should tell the owner's story rather than the designer's; design should mix with what people already love.
- Nate aims for pieces at Target that can integrate with customers' existing vases, frames, towels, and bedding.
Home Filled With Memory Driven Choices
- Nate's New York apartment with Jeremiah is deliberately layered, low on color, and filled with items that recall where and when they were found.
- He says each piece is chosen because they want to see and interact with it every day, creating an authentic personal home.
