Spotify: A Product Story

03: This party is going to end

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Mar 24, 2021
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ANECDOTE

The Gazebo Moment

  • In 2010 Spotify realized smartphones would outsell PCs and their desktop-first funnel was doomed.
  • They had two years to invent a new mobile-first free tier or risk extinction.
INSIGHT

Macro Trends Can Break Models

  • Mary Meeker's data showed smartphones would surpass PCs by 2012 and change internet access patterns.
  • Macro trends can be company‑ending if product strategy doesn't align with them.
ADVICE

Don’t Fight Macro Trends

  • Never try to fight a macrotrend; reposition so the wind is at your back.
  • You can't control the wind, but you can control how you position your company.
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