The Venture Disrupting a mature industry with a digital solution: A conversation with Mlion’s Eric Leong
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Sep 18, 2023 Eric Leong, CEO of Mlion, discusses launching GoListid, an online B2B steel marketplace promoting steel reuse and reducing carbon emissions. They explore disrupting the steel industry through digital solutions, expanding cross borders in Southeast Asia, overcoming challenges, and fostering independence in venture growth.
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GoListid's Origin
- Mlion, a steel supplier, noticed a challenge with reusing pre-owned steel from temporary installations like the Apple Store's foundation.
- Unsold steel often got scrapped, which is carbon-intensive, so they created GoListid to address this.
GoListid's Unique Approach
- GoListid differentiates itself by acting as a middleman, managing both buyers and sellers, unlike simple listing platforms.
- This approach leverages Mlion's existing customer base, logistics network, and industry expertise.
Sticking to Core Strengths
- GoListid initially considered expanding beyond steel to heavy machinery but lacked the necessary expertise.
- Focusing on their core strength, steel, proved advantageous and aligned with their existing capabilities.