21 Hats Podcast

Dashboard: Turning Tradespeople Into Business People

12 snips
Nov 7, 2025
Julian Scadden, President and CEO of Nexstar Network, guides tradespeople in plumbing, HVAC, and electrical fields to become adept business owners. He reveals the significant challenges these businesses face and shares Nexstar's unique member-owned structure that prioritizes community. Julian discusses the tough choice to part ways with PE-backed members to stay mission-focused and emphasizes the importance of structured practices. He also highlights the potential of AI tools for service businesses and advocates for apprenticeship programs to combat technician shortages.
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ADVICE

Assess Before You Act

  • Use a structured assessment before acting: owners often say what they think they need but need a diagnosis.
  • Combine coaching, templates, and training to fix workflow, sales, pricing, and people issues.
ADVICE

Budget For Real Support

  • Expect a significant investment: initial fees near $50k and effective engagement often costs ~ $100k/year.
  • Apply the advice you get to recoup the cost; many members earn rebates from strategic partner programs.
INSIGHT

Peer Network Accelerates Problem-Solving

  • Nexstar members face the same macro challenges as other small businesses but find solutions faster via peer sharing and coaching.
  • Speed and diversity of peer-sourced solutions give Nexstar members an advantage in tough markets.
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