In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising.

HIGHLIGHTS

How Josh Discovered his artistic talent at an early age
The importance of finding the right teacher at the right time
Why creativity is an aversion to the way things are
Why we miss moments when we experience flow
Lessons from the making of Mad Men
Why there is no path for people who inclined to make their own
How we can shift the thinking in our educational system
The power of creative cross training
The process of developing advertising campaigns
The 4 Key types of ads
The two main reasons human beings communicate

Resources

The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling

Quotes

I think that creativity is a pathological aversion to the status quo

Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.

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The Secrets of Seducing Strangers with Josh Weltman