
The Unmistakable Creative Podcast The Secrets of Seducing Strangers with Josh Weltman
Mar 29, 2015
01:03:42
In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising.
HIGHLIGHTS
- How Josh Discovered his artistic talent at an early age
- The importance of finding the right teacher at the right time
- Why creativity is an aversion to the way things are
- Why we miss moments when we experience flow
- Lessons from the making of Mad Men
- Why there is no path for people who inclined to make their own
- How we can shift the thinking in our educational system
- The power of creative cross training
- The process of developing advertising campaigns
- The 4 Key types of ads
- The two main reasons human beings communicate
Resources
The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling
Quotes
I think that creativity is a pathological aversion to the status quo
Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.
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