The Post Shift Podcast with Shawn Soole

From Punch to Present Day: David Wondrich on Writing, Research, and Revival

Jul 25, 2025
David Wondrich, renowned cocktail historian and author of Imbibe! and Punch, discusses cocktail history, research methods, and preserving authenticity. He tells stories of unexpected discoveries, persistent myths, and the making of The Oxford Companion to Spirits & Cocktails. Conversations touch on digitized archives, balancing creativity with craft, and which vintage drinks deserve revival.
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INSIGHT

The Pendulum Between Minimal And Maximal

  • Cocktail trends oscillate between simplicity and overcomplication.
  • Wondrich observes a swing back toward straightforward, balanced classics after an era of maximalist, ingredient-heavy drinks.
ADVICE

Let Craft Temper Creativity

  • Balance creativity with craft: make drinks people want to drink again.
  • Wondrich urges bartenders to prioritize predictability and balance over novelty for the guest's enjoyment.
ADVICE

Take One Thing Off

  • Follow the 'take one item off' rule: simplify cocktails when they're overloaded.
  • Wondrich recommends trimming ingredients to avoid muddled, potpourri-like flavors.
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