643: We Hate Marketing: Here's Why

The current market is shifting. There’s no doubt about it. What do you think the future of marketing looks like online? Maybe we’re at the next stage of marketing, and the next iteration hasn’t revealed itself yet. A lot of the things that people consider ‘marketing’ may not even be helpful for the majority of service-based business owners. For the majority of you, marketing is a huge distraction! It’s also an ego-killer. 

Watching other businesses on social media can lead us to feel despondent about our skills and what we have to offer. It can lead us to set unrealistic expectations for ourselves. Vanity metrics aren’t helpful, but is traditional marketing even helpful? Can it help to an extent? Sure. But is it even necessary? For a lot of people, the answer is no. If you’re passionate about marketing, go for it! But what we suggest is to disconnect the line between social media, and sales. The role of Instagram and Facebook is totally changing, and fading out for small businesses, in the sense that we know it. 

If you’re a service-based business provider, if you’re going to do anything, post a few times a month so that clients can see that your business is active. It’s not that we’re against marketing, we both come from a marketing background. It’s just that we believe that there is an easier way! There is a way to be mentally healthier by investing in relationships, beyond marketing. 

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