Ditching Hourly Genevieve Hayes - Podcasting for Expertise-Based Businesses
8 snips
Apr 28, 2026 Genevieve Hayes, an actuary-turned-data-scientist and solo consultant who mentors data pros moving from technical roles to strategic advisors. She talks about starting simple and committing quickly to a podcast, booking early guests from your network, how interviews build credibility and referrals, managing production and burnout, and using editing and repurposing to amplify learning and reach.
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Pitch Guests By Demonstrating Value
- Pitch guests by clearly showing the value you provide them, not just asking for favors.
- Jonathan and Genevieve stress framing your show as an audience to amplify the guest's ideas (authors especially respond).
Prepare Deeply To Learn And Signal Expertise
- Do treat interviews as learning: prepare deeply so the conversation elevates both you and the guest.
- Genevieve spends about two hours preparing her position on a topic before recording to keep the interview peer-level.
Audio Feels More Authentic Than AI Writing
- Audio podcasts are harder to fake than AI-written text and therefore build trust faster.
- Genevieve notes people are impressed by podcasts more than writing because guests and hosts must perform live conversation.
