No Hacks: Web Strategy for the AI Age 149: Mastering Conversion Design with Oliver Kenyon
Jun 5, 2024
29:32
Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.
Key highlights of this episode include:
- The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media campaigns.
- Common mistakes in landing page design and how to avoid them.
- The differences between standard web design and conversion-focused design.
- Essential principles of conversion design, such as trust and credibility, social proof, and objection handling.
- Insights into the challenges and successes of growing a CRO agency over 12 years.
- The exciting recent milestone of ConversionWise's acquisition and the future plans for the agency.
Don't miss out on all this knowledge!
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.