Men's Health sat down with Will Ahmed, the founder and CEO of health and fitness wearable teach brand WHOOP. Will explains how a passion for performance and a curiosity around measuring recovery led him to develop the first generation of WHOOP bands, why the minimalist, display-free design is so integral to the brand, how AI is influencing fitness wearables, and a future he sees- with WHOOP's metrics at the forefront of health services, potentially saving lives.
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Men’s Health: Built For Life