The CPG Guys The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker
The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.
Follow Doug Baker on LinkedIn at: https://www.linkedin.com/in/debaker/
We ask Doug these questions:
- How has your deep, hands-on operational background informed your view on where the grocery industry is today regarding its historical struggle with technology adoption?
- What is the origin story of GroceryLab, and why was Detroit chosen as the backdrop for this launchpad?
- How will the hands-on, think-tank format of GroceryLab actively help merchants and technologists co-design a 'zero-friction grocery ecosystem'?
- Yet, you still talk about the friction between bold ideas and execution. With all that money flowing, where is the execution friction happening the most right now in the grocery sector
- How will GroceryLab help bridge this AI divide so retailers and brands can speak the same technological language?
- How does GroceryLab plan to tackle the practical integration of technology directly into the aisles?
How do we move the grocery industry away from legacy paper coupons and pure trade-spend into truly predictive, relevant engagement?
GroceryLab is bringing Chief Merchants, COOs, CIOs, CMOs, and Retail Media leaders all into the same room. How do you force these disparate functions to actually co-develop solutions together? - How did the early, unfiltered insights from these industry leaders help shape the specific, hard-hitting themes you will be tackling at the Gem Theatre?
- What actionable insights or blueprints will they have in their hands to prove this was a game-changing investment?
Follow FMI on LinkedIn at: https://www.linkedin.com/company/fmithefoodindustryassociation/
Follow FMI online at: https://www.fmi.org/
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