Earn Your Happy

781. Online Marketing Made Easy with Amy Porterfield

Sep 20, 2021
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ADVICE

Build Audience Before Product

  • When unsure about your product, focus on who you serve and their challenges to create relevant content.
  • Nurture your first email subscribers consistently to build trust before launching a product.
ADVICE

Fix Messaging After Flops

  • If your product flops, check if your messaging aligns with your audience's true needs and beliefs.
  • Conduct honest, in-depth conversations with potential customers to uncover what they really want.
ADVICE

Use Stories and Consistency in Emails

  • Write emails that inspire and educate using storytelling to connect with your audience.
  • Send emails consistently, at least weekly, to nurture relationships and maintain engagement.
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