This week in the guest chair is sales and business coach Dielle Charon, founder of For the 23%, where she helps women of color build profitable businesses and grow their income through coaching and entrepreneurship.

Dielle shares how she went from earning $2,500 a month as a social worker with six-figure student loan debt to building a multi-seven-figure coaching business. Along the way, she explains why traditional jobs often undervalue your skills, how to identify the expertise you can monetize, and why the coaching industry continues to grow despite criticism.

In this conversation, we also dive deep into the mindset shifts needed to move from six-figure income to seven-figure business growth, including overcoming people-pleasing, claiming your expertise, and stepping fully into your authority.

If you’ve been thinking about turning your knowledge into income, starting a side hustle, or scaling your existing business, this episode will help you see what’s possible.

Highlights Include

00:00 – Why Dielle realized her corporate career wasn’t the life she wanted

05:30 – Testing multiple side hustles before finding the right one

08:00 – How to identify skills you can monetize

12:00 – Why the coaching industry gets criticism and why it’s still growing

16:30 – The truth about selling and why everyone is already selling themselves

20:00 – Why your job isn’t amazing — you are

23:45 – Breaking the mindset barriers around charging for your expertise

25:50 – The biggest blocks women hit going from six figures to seven figures

31:00 – Visibility, people-pleasing, and identity shifts in business growth

36:00 – Why most successful businesses focus on beginners

41:00 – The simple seven-figure business model (and why it’s simpler than you think)

47:00 – Improving messaging and positioning for entrepreneurs

Links Mentioned in This Episode

https://forthe23percent.com/

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 13)

Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
• Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t
• YouTube: https://www.youtube.com/sidehustlepro

Announcements

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Social Media

Instagram: @forthe23percent

Side Hustle Pro – @sidehustlepro

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