With the rise of the internet forcing major changes across the fashion industry, the role of the buyer has remained largely the same. The curated assortments for ecommerce and in-store can vary and more brands are moving away from the traditional fashion calendar, but the buyer's focus has gone unchanged. For Alexandra Willinger, buying manager of designer secondary, sportswear, denim and outerwear at Intermix, her role over her 10-year buying career has only evolved in that it's expanded. For the final episode of Glossy Trend Watch: Buyers Edition, editor-in-chief Jill Manoff sits down with Willinger to discuss the evolution of her role, the importance of exclusive collections and the difference in curating online and offline assortments.
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