Small Business PR How to Get Featured on Oprah, BuzzFeed, Brides as Small Business Owner with Marcia Hacker
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What happens when you take the first step toward something scary?
As business owners, taking risks is part of our respective journeys. But how often do we follow through on the things we fear?
Meet Marcia Hacker – founder of the beautiful Sauipe Swimwear, bootstrapping founder/entrepreneur, and long-time PR Starter Pack member.
Marcia went from being fearful and burned by PR agencies, to being globally featured in the biggest publications, such as Oprah, Brides, Buzzfeed, Cosmopolitan, Conde Naste, (the list goes on).
In today’s episode, Marcia is revealing the secrets behind her snowballing PR success. She discusses her experience of being burned by PR agencies and how that left her feeling skeptical about her PR opportunities.
She then shares the mindset shift she had that propelled the PR snowball effect that boosted her business and made it a globally recognized brand.
From the non-linear success of your PR efforts to the importance of learning the $10,000/hour skill of pitching and advocating for yourself, this episode is a must for all entrepreneurs who are ready to grow their business sustainably – simply by taking the power of PR into your own hands.
Here’s a detailed look at what we discuss:
- Marcia’s experience with PR before the PR Starter Pack
- The non-linear nature of PR and why it’s important to put your name out there
- How joining the PR Starter Pack changed Marcia’s business and life
- How Marcia was able to use the PR Starter Pack and CPR method for wholesale
- How to shift your message so that journalists are eager to feature your brand
- The power of PR to open up an abundance of opportunities
- Marcia’s system for managing her PR activities and lining up pitching angles year round
- The importance of following up on your pitch
- When should you be thinking about pitching for the holiday season?
Resources Mentioned:
- Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).
Go to gloriachoupr.com/masterclass to watch for free