Elevate with Robert Glazer Elevate Classics: Alex Lieberman on Building Morning Brew
Jan 18, 2024
Alex Lieberman, co-founder of Morning Brew, talks with host Robert Glazer about his journey in building the popular daily email newsletter. They discuss creating a quiet space for reflection, the importance of rewarding based on values, and the challenges of transitioning after partnering with another company. They also explore the negative impacts of seeking validation on social media.
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Thinking Beats Checklist Productivity
- Schools train a 'do-first' productivity habit focused on checklists rather than thoughtful priorities.
- Taking deliberate space to think reveals whether tasks give you energy and align with your goals.
The Newsletter Business Loop
- Morning Brew's media model required three steps: great content, audience acquisition, and monetization via ads.
- Completing that loop let them reinvest ad revenue into paid growth and scale rapidly.
Use Constraints To Build Discipline
- Constraints force creative, disciplined growth decisions that spare wasteful spending.
- Learn to grow without lots of capital first, then practice allocating larger resources later.