The Naked Truth on Brand Transparency with Jeff Rosenblum

“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast.

About Jeff Rosenblum

Jeff Rosenblum is a pioneer, a disruptor, an innovator, and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.

Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives.

As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles.

As an industry thought leader, Jeff regularly contributes to Fast Company, Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. Jeff recently completed his first TEDx talk, entitled “Can Advertising Save The World?” and has guest lectured at NYU’s Stern School of Business as well as The London Business School.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend Eoin Byrne in Dublin gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Eoin!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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