The Book That Started Legacy Launch Pad—and a Foundation That's Sent 200+ People to Treatment

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Aiming High was the first book I ever published, and it's the reason Legacy Launch Pad exists. So I'm biased. But the story of what this book did is worth telling regardless.

Darren Prince was one of the most successful sports and celebrity agents in the country—Magic Johnson, Muhammad Ali, Charlie Sheen—and he was also quietly battling an addiction that nearly killed him. When we started working together, he wanted to write about his career. I told him his addiction was the real story. He didn't love hearing that, but he listened.

He released the book on the anniversary of Ali and Frazier's "Thrilla in Manila" fight (because of course he did—the man is an agent to his core). Magic Johnson wrote the foreword. A CNN interview with Chris Cuomo launched a global media tour that led to Tucker Carlson, Dr. Oz, Fox & Friends and Jay Shetty's On Purpose podcast. A six-figure spokesperson deal came in, and instead of keeping the money, Darren used it to start the Aiming High Foundation, which has now sent over 200 people to treatment.

What I wanted to get into with Darren is all of it—the stuff that makes us laugh and the stuff that makes us a little teary. How his father's death and a conversation with Magic Johnson pushed him to finally tell the truth. How the book revitalized his agency in ways he didn't expect. And how a memoir about hitting bottom turned into a foundation, a speaking career and a life that actually looks like the one he was pretending to have before.

In this episode:

• Why I told Darren his addiction—not his celebrity roster—was the real book
• The behind-the-scenes story of Magic Johnson writing the foreword
• How a CNN interview launched a global media tour
• The six-figure spokesperson deal he turned into a foundation that's sent 200+ people to treatment
• Why Aiming High was the first book I published and the reason I started Legacy Launch Pad

Want to find out more about my hybrid book publishing company, Legacy Launch Pad? Click here. Want to discover how entrepreneurs get seven-figure returns on their authority-building books? Click here. Want to apply to work with us? Here's where you go.

And if you just want to know more about me, visit my website or connect with me on LinkedIn or Instagram.

Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.