Why Are Special Sizes So Difficult for Retailers?

With the news of LOFT discontinuing their plus-size options, this week we take a look at why special sizes like petite, plus, and tall are so difficult for retailers to get right.

More than 70% of women wear a size 14 or bigger, and 50% of American women are under 5'4"...so why it so hard to find great options?

We also cover why plus sizes cost more (maybe), why men don't struggle with this (not totally true), and what you can do if you want retailers to become more size-inclusive (spoiler: tell them!).

Finally, I share an unpopular opinion.

For full links and resources from this episode, please visit the shownotes on our website. youreverydaystyle.com/episode97

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