The Pen Addict

583: The Soft Stuff

Sep 27, 2023
Guest
Mike Matteson
Mike Matteson, a pen enthusiast and YouTuber, joins Brad on this episode. They discuss Mike's YouTube milestone, his local Pelikan Hub, favorite inks, and what makes a great pen show experience. They also talk about creating content for YouTube, ranking pilot nibs, favorite nibs, new pen ink, improving pen shows, the importance of Wi-Fi, fundraising for St. Jude, and their social media presence and giveaway.
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ANECDOTE

Local Pelikan Hub Success Story

  • Mike ran a Pelikan Hub in Hillsborough using the public library and attracted around 40 attendees.
  • Local shop Crazy Allen's Emporium and free inks/notebooks helped draw newcomers and first-time fountain-pen users.
ADVICE

Organize Floor For Cross-Pollination

  • Design show floors to mix vintage and modern vendors so attendees discover unexpected products.
  • Group services (nib grinding, repairs) in one easy-to-find area to improve flow and vendor visibility.
ADVICE

Fix Space, Lighting, And Power

  • Prioritize aisle space, table spacing, and lighting when planning shows to improve attendee comfort and vendor display.
  • Provide electricity and allow vendors to bring lights to avoid dim corners and inconsistent illumination.
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