27: Is this a Book or a Blog Post?

Have you ever finished a book and thought, "That would have been better as an article or blog post?" I think we've all experienced that.

In this episode of Business on the Bright Side, I'm sharing four ways to help you decided if your idea should be a book or a blog post. Grab yourself a pen and paper, and let's dive into this exercise!

How to Know if Your Idea Should Be a Book or a Blog Post:

1. How long have you been thinking about it? (1:56)
2. Does the writing flow? (3:48)
3. Try it on for the week.
4. Do the tree exercise. (6:28)

The Tree Exercise: (6:28)

• Draw a tree trunk
• In the trunk, write one central theme or transformation your book will provide.
• Think about what people need to know in order to achieve that transformation.
• Create a branch for each of those things you think of until you have 10-15
• Blog Post: Less than 7 branches
• Book: 10-15 branches

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One Liner: The most important step in being a thought leader is believing that you have something valuable to say. The second most important step is actually saying it. (11:25)

Last week’s episode: How to Get Your Book on Shelves

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Review the Transcript at businessonthebrightside.com.

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