THAIFEX-Anuga Asia 2023, taking place from 23-27 May, will be a vital platform for Malaysian food brands and the global F&B industry's recovery post-pandemic.

Mathias Kuepper, Managing Director & VP Asia-Pacific, Koelnmesse Pte Ltd, highlights the event's importance and insights on emerging trends. Over 2,700 exhibitors from 40 countries will showcase various industry verticals, attracting 60,000 visitors.

Key trends include sustainability, health-focused cuisine, and nutrition for ageing populations. Singapore's investment in alternative proteins and green economy jobs presents significant opportunities for Malaysian entrepreneurs and investors in the food industry.

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