Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997 and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Roberts is perhaps most well known for an idea he came up with called ”lovemarks” -- which means creating a brand for which the consumer has ”loyalty beyond reason.” During a visit to campus last week he talked with Knowledge at Wharton about lovemarks and other initiatives. In addition as part of the Wharton Leadership Lecture series he spoke about the skills needed to be a successful marketer what consumers really want his personal management style and the need to have a dream.
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Knowledge at Wharton