Nudge

How to stay motivated (according to science)

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Apr 10, 2023
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ADVICE

Combine Abstract Goals With Numbers

  • Set abstract goals but include a specific number to increase motivation.
  • Numbers like 10,000 steps create clear targets that drive effort.
ANECDOTE

Marathon Finishers Race Deadlines

  • More marathon runners finish just under 4 hours than just over, showing the power of round-number goals.
  • People strive to meet symbolic milestones even if the difficulty is the same.
INSIGHT

Overly Ambitious Targets Backfire

  • Too ambitious specific goals may cause people to give up after just missing them.
  • Missing a calorie target by few calories makes dieters more likely to quit than just meeting it.
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