Tech Disruptors

Pure’s CEO Cracks Code for All-Flash Storage

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Oct 10, 2024
Charlie Giancarlo, CEO of Pure Storage, shares insights from his vast experience in infrastructure and networking. He discusses the transformative power of all-flash storage, emphasizing its advantages in performance, efficiency, and total cost of ownership compared to traditional hard drives. Charlie also explains how Pure's innovative Evergreen model allows for seamless upgrades and subscription services, making storage management easier for users. Additionally, he highlights Pure's role in enabling AI adoption by optimizing storage for data accessibility and performance.
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ADVICE

Compare Total Cost, Not Just Price Per Gig

  • Evaluate total cost of ownership, not only media cost per gigabyte, when choosing storage.
  • Consider space, power, cooling, reliability, and operational costs that can make flash cheaper overall.
INSIGHT

All-Flash Frees Data Center Power For AI

  • Replacing HDDs with flash can free significant data center power and space, indirectly accelerating AI deployments.
  • Recovering ~20% of data center power by moving storage to all-flash can be repurposed for GPUs and AI workloads.
INSIGHT

Direct-to-Flash Software Is Pure's Secret Sauce

  • Pure's software talks directly to raw flash chips instead of SSDs, unlocking cost and performance benefits.
  • That direct-to-flash approach is unique and yields a substantial price-performance advantage over competitors.
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