We're Gonna Make It Dropshipping is Easy Again.. The TikTok Shop Era | Sebastian Esqueda
Oct 12, 2023
E-commerce expert Sebastian Esqueda discusses the TikTok Shop Era, emphasizing leveraging TikTok's reach for dropshipping. Topics include running TikTok ads, diversifying target audiences, enhancing product descriptions, and strategies for selling a dropshipping store.
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Trust TikTok's AI
- Trust TikTok's AI for ad targeting rather than using manual demographic selection.
- Launch multiple campaigns with varying creatives and let the algorithm determine the best performers.
TikTok Ad Metrics
- Target a cost per click (CPC) of 50 cents or less on TikTok ads.
- Aim for a cost per mille (CPM) between $8-12.
TikTok Shop Listings
- TikTok Shop product listings can be simple, focusing on product photos, price, and description.
- Optimize for higher conversion rates with compelling visuals and descriptions.