The Important Thing

The One About In Real Life

7 snips
Mar 13, 2026
A conversation about why in-person meetings add the crucial final 10% to projects. Stories about running a curated leadership community and global meetups highlight emotional value. They discuss conference logistics, serendipity in finding like-minded people, and how nonverbal cues and informal interactions unlock subtle understanding.
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ANECDOTE

Rands Leadership Slack Ten Year In Real Life Meetups

  • Rand's Leadership Slack members organized 20–30 local in-person meetups for the community's 10th anniversary.
  • Michael Lopp described hugs, swag, a big New York event and Jessie Char running logistics that turned a small idea into a large, emotional reunion.
ADVICE

Hire People Who Can Run The Event

  • Hire people who can run events or operations so you can focus on organizing and community.
  • Michael Lopp credits Jessie Char for executing the event and says 'hire amazing people' made the difference.
ADVICE

Make Community Entry Deliberate To Preserve Value

  • Keep community entry somewhat deliberate to preserve value and reduce noise.
  • Michael Lopp requires applicants to answer questions and jump hoops so membership feels meaningful across thousands of channels.
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