464: July 2020 Profit Report: Up 40% in Revenue, Down $100k in Expenses

Let’s get into our July 2020 profit report! This year has just been super satisfying. Around fall last year we had decided and declared out loud to you that we were on this mission to get to 30% reoccurring profit each month, and at the time it felt like climbing a mountain. We were just really struggling and had spent all this time and money trying to figure out who makes up our team, what our products are, and how we are selling them, but something about this year just really clicked for us!

We started sharing our profit reports last fall with this goal to hold ourselves accountable. We know you guys like to hear behind the scenes. We also restructured how we did our profit reports. We don’t do it like how a lot of others do it where we don’t share our actual numbers – not that we don’t want to, but we honestly think they are distracting and put you in a space of ‘comparisonitis’, and no-one needs to suffer from that. So we wanted to showcase more of the percentages, breakdowns of our expenses, our profits, and just big picture decisions that we make every month in order to reach our goals.

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