Katie Sturino: Building Megababe, Owning the Mess, and Dreaming Big

Jun 9, 2025

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Katie Sturino is no stranger to reinvention—from fashion PR hustler to viral dog-momager to founder of Megababe and author of the new romcom Sunny Side Up. In the premiere episode of The Messy Parts, she joins Maryam to talk about building a self-funded brand, the real struggles behind the Instagram gloss, and how letting the "messy parts hang out" can be your superpower. They talk all things Ozempic, Oprah, body image, revenge-fueled motivation, and working with family. Katie also opens up about her purpose: helping women stop feeling bad alone—and start feeling powerful together.

Show Notes:

Guest: Katie Sturino – Entrepreneur, Author, Founder of Megababe
Follow Katie on Instagram: https://www.instagram.com/katiesturino/?hl=en
Follow Katie on TikTok: https://www.tiktok.com/@katiesturino

Topics Covered:

Why revenge is her greatest motivator: "Success is the ultimate revenge"
Moving to NYC and relentlessly pursuing her dream job at Chanel
Making her dog Toast Instagram-famous and recognizing unexpected opportunities
Starting 12ish Style blog after discovering the power of body representation
Creating Megababe: solving problems no one talks about (thigh chafe, boob sweat)
Working with family: benefits and challenges of business partnerships
Writing "Sunny Side Up": transforming pain into a romcom after 9 years
Meeting Oprah and sparking a national conversation about weight stigma
The messy reality of entrepreneurship that podcasts don't share
Dreaming big without limits and trusting your gut

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