The Undefeated Underdogs Jay Clouse - How to be an all-rounder creator!
About the Guest:
👉🏼 Jay Clouse is a creator and entrepreneur, producing the popular newsletter, Creator Science, and the podcast Creative Elements (1M+ downloads!), exploring all the ways you can make a living with your art and creativity. He has sold two companies he has co-founded and has led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.
👉🏼 About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.
Timestamps:
- 0:44 | Intro to Jay Clouse
- 2:18 | What is a creator?
- 3:32 | Creators vs Artists: What is the difference?
- 6:26 | Is creating a science or an art?
- 8:07 | How Jay treats Creator Science and data
- 9:49 | What inspired Jay to start looking at data for creators?
- 12:46 | Can looking at data be too tiring for creators?
- 17:47 | How does Jay format his experiments?
- 22:37 | How does Jay balance experimentation, iteration, and creation?
- 26:24 | What are the best KPIs to measure as a creator?
- 29:38 | What YouTube trends are popular in the industry?
- 33:30 | Expert tips for beginner podcasters!
- 36:17 | Building an affiliate program as a content creator
- 39:06 | What are the qualities of a successful creator?
- 40:47 | How does competition emerge between creators?
- 44:04 | Jay's tips for balancing full-time work and creating
- 46:19 | Jay's Rapid Fire 5: From the best YouTube channels to his perspective on standing out from the crowd
- 50:46 | Jay's shoutout to someone awesome!
- 52:05 | Conclusion and where to find Jay
👉🏼 Resources mentioned in the pod:
👉🏼 Shoutouts to awesome people:
👉🏼 Where to find Jay Clouse:
- Twitter: https://twitter.com/jayclouse
- Website: https://jayclouse.com/
- Creator Science: https://creatorscience.com/
- Podcast: https://www.creativeelements.fm/
👉🏼 Where to find Sharath:
- Twitter: https://twitter.com/5harath
- YouTube: https://www.youtube.com/@5harath
- Website: https://5harath.com/
- Newsletter: https://5harath.substack.com/