How I Built This with Guy Raz Boxed: Chieh Huang
Feb 22, 2021
Chieh Huang, Co-founder and CEO of Boxed, shares his incredible journey from a mobile gaming entrepreneur to launching an online bulk retailer from his garage. He discusses the early challenges of competing against giants like Amazon and Walmart while emphasizing the importance of personal touches, like handwritten notes in every box. Huang also reflects on the pivotal moments that led to unexpected growth and highlights his commitment to employee welfare, showcasing how innovation and perseverance can transform a startup into a valued business.
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From Law to Mobile Gaming
- Chieh considered a chocolate business but pivoted to mobile gaming after buying an iPhone.
- He joined friends' startup, Astro Ape, after helping them with legal work, quitting his law job.
Office Heroes Launch
- Astro Ape's first game, Office Heroes, simulated office tasks, a tongue-in-cheek take on office life.
- Initial launch was met with low interest, even Chieh's college friend expressed skepticism.
Unexpected Success
- Astro Ape faced a server overload, initially mistaken for hacking, but discovered it was due to unexpected popularity.
- Apple featured Office Heroes on iTunes, causing a surge in players and revenue.