The Nathan Barry Show From Stuck Revenue to Scalable $5M Growth in One Year | 091
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Aug 21, 2025 Caitlin Copple, the founder of Full Swing PR, discusses her impressive journey of scaling her agency from $1.2M to $5M by transitioning from custom services to productized offerings. She explains how traditional retainer models limit growth and shares strategies for packaging services to ensure clear visibility and outcomes. Caitlin also dives into the importance of building a robust team, creating a sustainable business model, and the mindset shifts needed to success. Her insights offer a valuable roadmap for anyone looking to scale their service-based business.
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Teeter-Totter Of Sales And Delivery
- The core problem is owners switching between sales and delivery, which kills momentum in both.
- Nathan calls this the teeter-totter: founders must pick a side and constrain their availability to scale.
Productize Founder Interactions
- Productize how founders interact with the team by setting office hours and constraints.
- Standardize formats for requests so founders' limited time scales without quality loss.
Protect Deep Work With Boundaries
- Limit ad-hoc interruptions: route urgent items to calls and non-urgent to project tools like Asana.
- Block client kickoffs and quarterly debriefs into focused days to protect founder deep work.