Influential Voices of Authority We Have Cohosts With Different Goals – PTC 376
Today, we are going to answer listener questions. These include cohosts with different goals, a podcaster who wants to pivot, recording remote interviews and more. We will hit as many as we can in the next 30 minutes.
I would love to answer your questions. You have two options.
If you would like a free coaching call with me, we will record that call and use it as an episode. Not only will you get coaching with me, you'll get great exposure on this podcast. You can apply for that opportunity on the Podcast Talent Coach website at www.PodcastTalentCoach.com/apply.
Or, you can simply send me a question in audio form. I'll play it here and answer your question. Much shorter and easier. However, you don't get to ask your questions and get some coaching. Record your question and email it to me at coach@podcasttalentcoach.com.
Either way, I would love to help you overcome your struggles and move forward. Take advantage of either of these opportunities. I can't guarantee everyone gets in. There is only so much room on the show. Get in while you can.
MORE PODCASTSMark asks, "Is there room for more podcasts? I want to create a podcast that helps men on their spiritual walk. This will tie in with the mastermind I am building. There are so many podcasts out there about life coaching and men's groups. Is there room for more?"
There is absolutely room for more podcasts. There are 600 million blogs. 37 million YouTube channels exist. There are just over 2 million podcasts. There is plenty of room.
More important than that, people enjoy different styles. Consider all of the money podcasts available. You can listen to the Ramsey Show with Dave Ramsey. Ramit Sethi hosts I Will Teach You To Be Rich. NPR offers Planet Money. You can check out The Stacking Benjamins Show with Joe Saul-Sehy.
Each of these shows has its own personality, style and approach.
RAMSEYDave Ramsey on The Ramsey Show gives you tough love to get you to your financial goals. Dave was a real estate agent and investor from a young age. He went through bankruptcy and then build a multi-million dollar business helping people get out of debt. He has been there and done that.
The podcast is a replay of Dave's radio show where he takes calls from listeners and answers their questions.
SETHIOn I Will Teach You To Be Rich, Ramit sits down with couples who share real money problems and real numbers. It is a coaching session.
Ramit tells it like it is. He takes a different approach than most experts. It is 100% bootstrapped and 100% remote.
He started his website in 2004 while studying technology and psychology at Stanford. He came from a middle-class family. The only way he could afford college was to pay his own way.
He believes you should buy all the lattes you want while getting out of debt. Much difference approach than Dave.
NPRPlanet Money from NPR is a typical NPR show in that National Public Radio style. Imagine you could call up a friend and say, "Meet me at the bar and tell me what's going on with the economy." Planet Money wants to create that discussion in a fun way.
SAUL-SEHYThe Stacking Benjamins Show episodes are actually introduced by Joe's mom. No big voice guy. That is the style of the show. They have a bunch of fun.
Joe is a former financial advisor and represented American Express and Ameriprise in the media. He was the "Money Man" on Detroit television. The podcast features various co-hosts and a lively discussion.
All four shows talk about money and getting out of debt. However, they all have a different style and approach. Some listeners are attracted to Remit's syle. Others enjoy Joe's style.
Anyone can copy your information. Your style and personality will set you apart. To ensure there is room for your podcast, be unique by being yourself.
PIVOTRaven says, "I am a painter and have a podcast that has been a book club to this point. However, I want to pivot to discuss about race relations in the U.S. It ties in with my artwork in a better way. How can I connect the podcast to selling my artwork?"
The good news is that it is your show. You can pivot anytime you'd like.
The question becomes how to connect the content to clients. The answer is to start with the end in mind.
What do you want your listener to do when the show is over? If it is to purchase your artwork, let's figure out how to get them there.
How do people purchase your art? This could be online, during a one-on-one meeting, at an art show or maybe during an auction.
Let's say you sell your artwork on your website. Why would listeners come to your website other than buying art?
You could create a quick "how to" guide that teaches people how to evaluate and buy art. Give this away on your website as a lead magnet to get their name and email address.
Your email list is now being filled with people interested in buying art. By building your email list, you can then let listeners know when you have new artwork for sale.
Now, how do we create great content that attracts art buyers so we can send them to our lead magnet? You can interview other artists in your niche. Your content could teach listeners how to evaluate and buy art. Share with your listeners where to find art.
On the show, create content that talks about the why and stirs emotion. Get them excited about buying artwork. Then, send them to your site.
COHOSTSJason wants to know how to promote his business when the cohosts have different businesses. He says, "My cohost and I do a podcast that helps leaders lead from a point of service. We highlight business leaders on the show. I offer leadership coaching, but my cohost isn't part of that business. He has a business of his own outside of this niche. We have no lead magnet, because we can't figure out how to make it fair. How can I promote my business in an equal way when he has nothing to promote?"
Many friends get together to start a podcast talking about their passion. After the show is up and running, they start to wonder how to monetize.
It is a challenge with cohosts have different businesses.
With this case Jason, just create an agreement where you can promote your business on the show and your cohost can benefit from it as well. Your cohost would be similar to an affiliate.
Let's say you offer leadership coaching on a monthly basis. Your clients pay you every month to coach them. Create a deal with your cohost that pays him each time you land a client through the show.
Send your listeners to a dedicated sales page that is only promoted on the show. When a client purchases coaching through that page, your cohost gets paid.
You would then have another sales page to gain clients through your other methods separate from the podcast. Your cohost wouldn't get paid for any sales through this other page.
REMOTE INTERVIEWSLet's get one more quick one in here.
Kelly asks, "What is the best way to record an interview when the two people are in different locations? How do we connect? What is the best way to get good sound quality? How do I edit the episode?"
I use Zoom. Some podcast experts are audio snobs and want to create CD and wave quality audio. Flawless audio as if it were recording in a professional studio.
I'm all about creating good audio quality. But, you also need to keep in mind that your listener is listening to your show through cheap earbuds while they are working out at the gym. Your audio doesn't need to be pure.
Russel Brunson will often record his show while driving to work. Gary Vaynerchuk's episodes are sometimes recorded in the back of an Uber. Your guest doesn't usually have a high quality mic. So, don't worry so much about the recording platform.
Zoom provides decent audio that is good enough for a podcast. It will record both a video file and an audio file.
In your audio editing software like Audacity or Hindenburg, record your show intro and the show close with your call-to-action. Drag the Zoom audio file into the session. Edit it together and export it.
Don't make it harder than it needs to be. If you would like help editing your show, visit www.PodcastTalentCoach.com/editing. You can see some options there.
People come to your show for great content, not great audio. Nobody says, "I love that podcast, because the audio is flawless. The content is pretty average, but the sound quality rivals any album I've every heard."
Spend more time creating great content rather than worrying about your audio quality.
YOUR QUESTIONSIf you would like a free coaching call with me, so we can record it and use it as an episode, apply at www.PodcastTalentCoach.com/apply. Or, you can simply send me a question in audio form. Record your question and email it to me at coach@podcasttalentcoach.com.