The Instagram Stories - Social Media News 1-23-26 - Diego Sanchez from Buffer Explains How to Increase Engagement on Social
Jan 23, 2026
26:27
In this interview, I chat with Diego Sanchez, a product manager at Buffer. He is a product leader with over a decade of experience launching new products from zero to one. At Buffer, he leads Community, the company’s newest product, focused on building scalable, meaningful social engagement.Diego explains what makes Buffer different from other social media management platforms - the team is dedicated to helping small businesses and creators grow through publishing, analytics, and engagement tools. He highlights the company's unique culture of transparency, featuring public salaries and a four-day work week to prioritize employee well-being. A major focus of the discussion is the launch of Community, a new tool that uses gamification and AI to help users respond to comments and build meaningful connections. Watch the entire interview (YouTube)Listen to the entire interview on your favorite podcast app (Apple Podcasts) (Spotify) (Others) Diego shares data showing that active engagement can increase post interactions by up to 42%, reinforcing the idea that creators should not simply "post and ghost."Ultimately Buffer aims to simplify the complex landscape of social media while remaining an independent and mission-driven company. You can find Diego online at: LinkedIn: https://www.linkedin.com/in/diesanxYou can find Buffer at: https://buffer.com/
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