Cash Machines LinkedIn Jail and the $4M ARR Flywheel Lessons in Resilience (Confessions of an EOS Implementer)
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Aug 22, 2024 
Ryan Hogan, an EOS Implementer, and Tom Hunt, a B2B entrepreneur, dive into resilience and digital challenges. They share their experiences of overcoming LinkedIn restrictions and the emotional toll that comes with it. The duo discusses effective strategies for growing a LinkedIn following and the importance of consistency in content posting. They also explore the shift toward podcasting in B2B marketing and the essential role of core values in team expansion, emphasizing how organizational culture drives success.
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Own Your Audience
- Own your permission assets.
- Move your audience from social channels to owned channels like email lists or podcasts.
Content Pillars
- Focus on topics you're actively involved in, interested in, and can monetize.
- Layer in trending topics relevant to your niche for faster growth.
LinkedIn Photo Tip
- Use a single image of yourself in your LinkedIn posts.
- Make sure your face takes up a significant portion of the image.