This episode is brought you by Free Agency.
Zach Pogrob is the man behind @BehaviorHack on Instagram. He runs an Instagram account that has amassed over 970K followers and added close to 700K followers in the last 3 months alone. Zach develops content with the focus of helping people improve their habits, productivity, and well-being.
Timestamps
(00:00) Trailer
(02:38) How Zach went from 180K to over 900K followers in 3 months
(03:50) Finding lightning in a bottle with animated clips
(04:16) Check out Free Agency
(06:30) What caused Zach’s following to explode? (lightning in a bottle)
(10:10) When the algorithm has you, it has you.
(12:00) The power of compounding & finding what works
(14:00) Playing the long game and staying committed.
(17:20) Your equipment does not matter (the explosion of animated reels)
(21:50) Handling big expectations.
(25:20) Going viral for stupid reasons (lessons learned).
(28:50) What your social media Bio says about you.
(31:22) Behind every successful entrepreneur is a former failed self.
(36:03) “I think everyone can be obsessed.”
(37:15) Why most people stay in jobs they don’t like
(40:08) How silence and change gives clarity and drive.
(42:21) Why ‘obsession’ is Zach’s mantra.
(47:00) Who inspires Zach? (Jocko Willin and Mr Beast story)
(51:20) Creator economy - Will everyone become a creator?
(52:00) Zach’s predictions on the future of AI & the future of social media
(57:20) This is literally how you get a million followers (Step by step)
(58:10) The improved Soho House - Mad House
(01:02:19) The future is in person not online
(01:05:00) What’s next for Zach? The plan to monetize
(01:10:25) What is the cost of obsession?
(01:11:30) Is obsession worth it?
(01:12:43) Check out Free Agency
(01:13:30) Subscribe to the channel
Sponsor
Check out our sponsor, Free Agency if you want to take your career to the next level (https://www.freeagency.com/)
Socials
Host: https://twitter.com/calum_johnson9
Guest: https://www.instagram.com/behaviorhack/
The Calum Johnson Show