Becker’s Healthcare Podcast Redefining Primary Care Through Value and Culture with Dr. Rob Bessler and Amy Perry
Feb 27, 2026
Dr. Rob Bessler, CEO of Honest Health and former emergency physician, champions value-based primary care enablement. Amy Perry, President and CEO of Banner Health, leads a large integrated system focused on access and training. They discuss risk stratification, culture-driven change, aligning clinical care with financial accountability, practical pilots to shift from volume to value, and scaling wins across health systems.
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Honest Health Provides The Full Recipe For Value
- Honest Health was built to give health systems the full "recipe" for moving from volume to value rather than only supporting independent primary care.
- Rob Bessler scaled hospital-based services and pivoted Onus to provide analytics, physician leadership, and infrastructure that health systems often lack.
Primary Care As The Access Quarterback
- Banner treats primary care as the access point and quarterback for population health, using technology and team-based care to extend provider capacity.
- Amy Perry cites ambient listening, APPs, team care and insurance alignment as ways to let PCPs work more efficiently and focus on relationships.
Risk Stratify To Extend Limited Primary Care Supply
- You cannot train enough PCPs to meet population needs, so risk stratify who needs an experienced physician versus lighter touch.
- Rob Bessler explains using AI texting for seniors to scale outreach and reserve clinician time for high-risk patients.