In this episode of The Finance Marketing Podcast, Hillary sits down with Kristen Ricupero, a Financial Coach and Certified Profit First Professional, to explore how she has built a thriving coaching business primarily through SEO and content marketing rather than paid advertising.

Kristen shares her journey from solo practitioner to team leader, and opens up about her marketing evolution, from consistent blogging that drives Google search traffic, to transforming her email marketing from a dreaded task into an authentic storytelling practice. Tune in to learn how Kristen uses personal stories from her own business to connect with clients, why Instagram Stories are her most engaged platform, and the specific marketing strategies she's recommitting to for continued growth.

Connect with Kristen:

Website: FinancialFitnessCoaching.com

Instagram: @financial.fitness.coaching

Facebook: Financial Fitness Coaching

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Why Financial Coach Kristen Ricupero Has Gone All In on SEO Since 2021 (Exclusive Client Interview!)