Behavior Gap Radio

1395 | Shift the Frame, Not the Content

Feb 19, 2026
A short guide to asking questions that change how people think instead of just changing the topic. Practical sample prompts that shift frames and reveal the real problem. Advice on treating plans as testable hypotheses and focusing on decision processes. Tips for spotting assumptions and making probability-based, reality-minded plans.
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ADVICE

Shift The Frame, Not The Answer

  • Ask questions that shift the frame of thinking, not just the content of answers.
  • Use prompts like "What problem are we trying to solve?" to change how people approach decisions.
ADVICE

Ask What Problem You're Solving

  • Back up and ask what problem the client is really trying to solve before refining solutions.
  • Treat plans as hypotheses by asking what the plan is trying to protect us from.
INSIGHT

Question Assumptions For Real Insight

  • Real insight comes when people question assumptions beneath answers, not by refining the answers themselves.
  • Viewing plans as orientation and hypothesis reframes planning away from prediction.
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