Mirko Novakovic is the founder and CEO of Dash0. His previous company, Instana, eventually sold to IBM for half a billion dollars, and he's now founded a new startup Dash0, in the observability space and is taking to LinkedIn as a means of bringing it to market. He told us all about how he proved that you can reach a technical audience on LinkedIn, the importance of authenticity, how he's leveraged his LinkedIn presence to get actual users of Dash0, and more.
