Ep. 2582 The Importance of Wine Tourism: How a Wine Media Company Created a Travel Division to Attract More Visitors to Wineries | wine2wine Vinitaly Business Forum

Jan 17, 2026

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Welcome to episode 2582 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, The Importance of Wine Tourism: How a Wine Media Company Created a Travel Division to Attract More Visitors to Wineries.

Speaker: Jacqueline Strum

Moderator: Alicia Lini

Wine Enthusiast is a media and commerce company that stands as the leading source of innovation and information around wine. The Certified B Corporation has been bringing the wine lifestyle to wine lovers around the globe for more than 45 years, and the company launched a travel division in 2024. Jacqueline Strum, President and Publisher of Wine Enthusiast Media, speaks to why the media business created the Wine Enthusiast Tasting Room Directory and Cork+Compass Travel, why it was important to incorporate the Wine Enthusiast Tasting Panel in the new wine tourism operation, and how these new resources can help attract more visitors to wineries.

The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.

Full details about this and all other wine2wine Vinitaly Business Forum sessions available online at: https://www.vinitaly.com/en/forum/wine2wine-vinitaly-business-forum/programme/.

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